FARINABREAD
Farinabread
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STX Ultra Power

Speed. The Ultra Power from STX was a product launch for a head that will revolutionize the game of lacrosse. By increasing players shot due to a new head profile, STX wanted creative that reflected this jolt to the conventional.

To reflect this we utilized product models provided by STX to develop a visual campaign based around speed, light, and electricity. As well as pulling from a vintage 80'sarcade color pallet to increase the visual impact of the website and assets that went along with the launch

STX Ultra Power

Role
Concept, Animation, Texture, Lighting, Video Production

The Ultra Power was a product launch for STX. They wanted creativity that reflected speed, lighttight fast - the client wanted a Tron-like vibe. To reflect this we utilized product models provided by STX to develop a visual campaign based on speed, light, and electricity. As well as pulling from a vintage 80's arcade color pallet to increase the visual impact of the website and assets that went along with the launch.

 
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