STX Play Huge
Role
Concept, On-Site Direction, Design, Compositing, Editing, Animation, VFX
Agency
Mission Agency
Farinabread
Farinabread
Play Huge is a annual campaign developed by Mission each year to promote STXs yearly product release. This campaign functions as STXs general visual identity for that year. For this iteration of Play Huge I took inspiration from their identity of being a technologically advanced sporting goods company. In combination with a bright glowing box behind the athletes inspired from their brand logo. And bursts of light shooting outward from the box, I strived to represent the companies out of the box, game breaking innovations STX brings to the game of lacrosse year in and out.
My role was to develop the Key Art and campaign aesthetic, create projected elements for shoot, assist in art direction on shoot, edit & produce 3x videos + ad sizes.
Role
Concept, On-Site Direction, Design, Compositing, Editing, Animation, VFX
Agency
Mission Agency
