STX Surgeon RZR
Role
Concept, Animation, Texture, Lighting, Video Production & Ad Rollout
stx.com/surgeon-rzr-gloves
Agency
Mission Agency
STX needed a way to show off how their new lacrosse glove would be composed of 1 fully intact upper component to contrast competitors’ gloves, being comprised of multiple blocks.
To accomplish this we teamed up with Bully Entertainment, they provided us with an animation-ready model of the glove. From there I storyboarded how we would animate the glove and execute on the client’s goal. Then I executed the idea keeping the frame simple knowing it would be used on the web primarily to enhance the webpage experience as well as wanting to let the product shine isolated in the video.
QA Renders provided by Bully Entertainment