STX Crux Pro

Role
Storyboard, Animation, Video Production, Ad Rollout
cruxpro.stx.com

With the release of STX’s new Crux Pro women’s lacrosse head, the client had wanted to freshen their approach to marketing this new product. Leaving behind their normal tech-focused approach - we leveraged aspects of our 2 featured athletes’ personalities. Things about them, their interests, where they like to be, etc, and had them play a game of catch in a studio setting. As our athletes start to toss the ball, the product works seamlessly in our athlete’s games, allowing who they are as players and people to shine through and start to bleed into the studio space.