The guys at Neon Ox reached out to me to develop an ad spot for their crypto-ticketing platform launch. Working closely with Mission, I sought to make a fun animated video following the Neon Ox’s prospective client through a journey off the cliff into the blockchain world. Represented by the glowing cube, falling off the preverbal Web3 cliff into this new world of NFTs, and blockchain technology. We strived to highlight the advantages for prospective companies, as well as keep the visual light and welcoming to emphasize their platform being inclusive to experts and novices alike.
From storyboard to Claymation - each step of the process is reviewed by the client so that we ensure visual clarity in each frame. Providing a springboard for feedback and allowing us to collaboratively explore new ideas along the ideation process.