In the months leading up to summer, Towson University wanted to produce 2 videos for the upcoming marketing push. With Athletics, we shot a brand anthem video meant to be played before games or on local television to drive up ticket sales and let our audience know TU athletics is back in person following the Covid lockdown.
For Admissions, our concept was evolved around the idea of the university being more than a place - but a stage or canvas where your interests and strengths can be amplified. We wanted to have a light, conversational tone with fun in-camera effects to help tie visuals to the script further.