Louisville Slugger 2020

Role
Editing, VFX, Animation

Agency
Mission Agency

Slugger releases a set of hype videos each year to promote their new bats for the season. I was tasked with video production for the 2020 product release videos.

Baseball Tech Videos

Roles
Concept, Design, Animation, On-Site Direction, Video Direction, Video Production

Following the release videos - Slugger also wanted a set of tech videos for Baseball and Fastpitch. Both needed to have 2 different looks to them. For Baseball my concept was inspired by Sci-Fi imagery, hovering atop a pedestal to be displayed to show off various tech points within the bat.

Fastpitch Tech Videos

Roles
Concept, Design, Animation, On-Site Direction, Video Direction, Video Production

For Fastpitch, my concept was influenced by the client informing us the community refers to these bats by their color, so LXT players will just call, the gold - or yellow. I wanted to produce bright, colorful product videos that would stand out on a social feed. Pulling in a fence from what would be on a fastpitch field, into the studio for the bat’s stage.