STX Cell V Protective Campaign Launch
Role
Storyboarding, On-Site Direction, Animation, Video Production
cellv.stx.com
While developing STX’s new Cell protective site, I was tasked with creating a video that would allow users to watch a “live mannequin” of the protective gear on an athlete. This video would walk through the viewer of each piece of gear and also include a detailed shot cutaway. We shot this on the floor of the STX warehouse, transforming the space with controlled lighting via a singular spotlight providing a moody isolated look all the while the gear popped off our athlete.
