Indy Car TVC — FARINABREAD

Farinabread

Indy Car TVC

Role
Design, VFX, Animation

Agency
Motive Made Studios

I was assigned to develop cutting-edge graphics and VFX for IndyCar's upcoming racing circuit. Our goal was to showcase a different star athlete each week using a combination of existing footage and studio-shot clips. This involved creating a unique set of HUD elements and designing a dynamic VFX system that evolves weekly, inspired by the drivers' style and energy on the track.

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