Lem vs Lime Starry Experience

Role
Concept, Art Direction, 3D Animation, 2D animation

Agency
Motive Made Studios

What started as a single conceptual 3D animation grew into a full sensory experience touring the country. Starry initially brought me on to visualize new brand messaging ahead of an upcoming event — a short film meant to set the tone for where the brand was headed. When it resonated, the concept expanded: two immersive POD experiences, each its own self-contained world with a distinct visual language and soundscape, sent on tour across the US in summer 2025.

Elements

Each video received a set of custom modeled assets that would be animated in each spot. From trendy flowers, inflated suns, to goofy lemons and limes with lips

Lem’s World Storyboards

The concept that kicked off the project

Long story short, this project happened because of this one off conference video we did a few months before hand. It was done quick and dirty with no real budget or concept behind it. I took that opportunity and ran with it, and in just a few months we brought to life a much more grand idea.